First read is on us.

Subscribe today to keep up with the latest travel industry news.

IDEAS: Air France to Celebrate 90th Anniversary With Fashion Exhibition in Paris 


Summarize this story

Select a question above or ask something else

Summarize this story

Air France is set to commemorate its 90th anniversary with a fashion exhibition that will take over the window display at the Galeries Lafayette Paris Haussmann.  

The exhibition, which will run from 28 September to 10 October 2023, will showcase five dresses designed by Xavier Ronze, head of the costume design workshops at the Paris Opera Ballet. 

Credit: Air France

The designer took inspiration for the dresses from the signature hallmarks of the airline, including aircraft and technology, uniforms and fashion, its iconic posters, fine dining and tableware, and design and architecture.

In addition to the window display, the exhibition will also feature a selection of vintage Air France memorabilia, as well as a number of pop-up stores carrying items that have been specially created or reissued to commemorate the anniversary.

Visitors will also have the chance to attend real fashion shows retracing the company's uniform heritage, with models dressed in the uniforms of pilots, cabin crew, airport staff and mechanics taking over a dedicated area of the store.

Air France boasts a rich history of collaborating with famous fashion houses to design its crew uniforms, encapsulating the essence of 'French elegance', as demonstrated in the video below:


Up Next

Experiences

How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok

Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored