Heavily-understaffed European hotel brands are now scrambling to hire workers, left with applicants with no experience or even no track record, according to Reuters.

Accor needs 35,000 employees in the 110 countries that it operates in. The hotel brand has been conducting trial initiatives to recruit people who have never worked in the industry, Reuters quoted CEO Sebastien Bazin as saying.

Accor had also announced that it would be recruiting 12,000 overseas temporary employees to operate its temporary housing units for the Qatar World Cup.

IHG Hotels & Resorts faces a 20 to 25 percent staff shortage, according to Keith Barr its CEO.

Widespread job vacancies and upward pressure on labour costs in UK’s hospitality sector had been highlighted by a CGA survey in April. The survey cited staffing issues as a major reason for impeding hospitality’s recovery from Covid-19.

Hospitality staff, who had been furloughed or terminated during Covid, have found better paying jobs in other industries and are no longer keen to return, aggravating the staffing crisis.

Further afield in the U.S., nearly all hotels are experiencing staffing shortages, and half report being severely understaffed, according to a new survey by the American Hotel & Lodging Association. Some 97 percent of respondents are experiencing a staffing shortage, 49 percent severely so. The most critical staffing need was housekeeping, with 58 percent ranking it as their biggest challenge.

As travel comes back with a bang, airports and airlines have also been struggling with staffing issues contributing to the chaos for travelers.

In a bid to address the labor shortage at airports, the UK is speeding up national security checks for new airport workers. German airports, on the other hand, will be filling staff shortages by hiring temporary workers from Turkey.

Tags: accor, coronavirus, coronavirus recovery, hospitality, ihg