Salesforce-backed Mews has launched a dedicated investment arm called Mews Ventures.

The company, which provides enterprise software to hotels with what’s commonly known as a property management system, or PMS, said it wants to help shape the future of hospitality.

Mews Ventures will focus on three areas: transformation, partnerships and product boosts.

Mews founder Richard Valtr said the new venture reflected its series of acquisitions over the past two years, which includes Cenium, Hotel Perfect and Bizzon.

“By bringing together the brightest minds in tech, hospitality and beyond, we aim to fuel growth and innovation,” he wrote in a blog post.

The new investment arm will “accelerate the technological transformation of our industry by consolidating past leaders as well as boosting new and interesting ideas in hospitality, connecting the best people and technology with the growing Mews community.”

Mews employs 600 people in 15 locations around the world.

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Tags: hotels, investments, mews, revenue management, technology