CultureTrip Sold To CEO and Is Now Trying To Sell Itself After Failing At Everything Else

The story of Culture Trip is sordid, and in the scheme of things, an inconsequential blip on the face of heavily funded travel startups.

What was at some point was an SEO-fueled destination content factory that had raised a lot of money and failed to create enough revenues, it tried to pivot into being an online travel agency and failed at that, the company somehow pivoted into being a small-group tour company — a reseller of tours from th