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Skift IDEA Awards

Celebrating the big ideas defining the future of travel.

What is Idea?


The Skift IDEA Awards recognizes companies defining the future of travel through innovation, design, and experiences across the consumer journey. The awards honor inspiring work from brands, agencies, and tech providers creating better ways to travel — from architecture to interiors, digital to events, tech to transportation, and everything in between.

Award Categories

Skift IDEA Awards

The best innovation, design, and experiences defining travel in 2020

Hospitality Innovation
Award for best innovation in hospitality
Destination Innovation
Award for best innovation changing how travelers experience a destination
Business Travel Innovation
Award for best business travel innovation
Guest Room
Award for best overall room design, including tech, and amenities for overnight guests
Public Space
Award for best public space designed for guests or locals to meet, work and play - including lobbies, co-working, outdoors, and integrated retail spaces
Accessibility & Inclusion
Award for best solution that ensures access, inclusion, and equity for underserved travelers
Tech Provider
Award for the technology provider empowering a best-in-class experience for travelers and brand partners
Consumer Product
Award for best travel consumer product, gear, gadget, or physical goods

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Emerging solutions for a changing world

Air Travel
Award for best experience at an airport or in the air, including in-flight innovation, cabin design, and lounge experiences
Experience or Excursion
Award for best experiential activity, including wellness, F&B, cultural tours, adventure, art or music-driven offerings
Virtual Pivot
Award for ingenuity in engaging customers digitally in response to the global pandemic
Contactless Solution
Award for solution enabling a seamless, touch-free travel experience
Designing Safety
Award for best design or strategic solution to enable travel in the wake of covid-19
Award for best design or strategic solution to enable social, economic, or environmental sustainability

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See who won in 2019.

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