Articles by Will Matalene

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How Earned Content Is Transforming the Travel Industry

How Earned Content Is Transforming the Travel Industry

Olapic + Skift

Earned content, or user-generated content is a new key player for travel marketers. Download Olapic's free strategy guide, "How Earned Content is Transforming the Travel Industry”, to learn more about this rising marketing trend.

2 years ago

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The Rise of the Last-Minute Booker

The Rise of the Last-Minute Booker

Sojern + Skift

Last minute bookings are becoming more-and-more prominent for US travelers. Download Sojern’s 2015 Hotel Insights Report to learn more about how this trend is affecting the travel industry.

2 years ago

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The Rise of Customer-Focused Airlines

The Rise of Customer-Focused Airlines

Sabre + Skift

The Airline industry is experiencing a lot of change, and now airlines are focusing on the consumer first when it comes to the retail experience. Download Sabre's free white paper below to learn more!

2 years ago

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Why Hospitality Needs to Revamp Its Image to Attract the Right Talent

Why Hospitality Needs to Revamp Its Image to Attract the Right Talent

Georgetown University + Skift

The hospitality industry is in dire need to revamp its own image in order to attract more viable candidates and talent into the workforce.

2 years ago

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Why Booking Needs to Be Made Easier for Emerging-Market Travelers

Why Booking Needs to Be Made Easier for Emerging-Market Travelers

Translations.com + Skift

Gone are the days when travel brands could rely on English as the lingua franca of independent travelers. As more consumers worldwide embrace digital tools to plan and book trips abroad, brands must offer multiple language options along each stage of the process, or lose ground to OTAs.

2 years ago

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Selling the Extras: How Travel Brands Can Get Ancillary Sales Right

Selling the Extras: How Travel Brands Can Get Ancillary Sales Right

Fusion + Skift

Ancillary sales are an important factor in enhancing the travel customer's experience. Lean how to get ancillary sales right by downloading Fusion's free report, "Getting Ancillary Sales Right: Understanding How to Optimize Your Path to Purchase” below!

2 years ago

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Free Report: The State of Hotel Search and Bookings

Free Report: The State of Hotel Search and Bookings

Sojern + Skift

Consumers are spending more time looking for hotels than for flights. Download Sojern's free report to learn more about the timing issues that are unique to hoteliers.

2 years ago

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Free Report: A Roadmap to Traveler Attribution

Free Report: A Roadmap to Traveler Attribution

Expedia Media Solutions + Skift

With a seemingly endless array of options for consumers to book their travel, it's important to understand attribution and what influences consumers decisions. Download Expedia's Traveler Attribution Study to learn more!

2 years ago

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The Rise of Messaging Services Will Be the Death of Call Centers

The Rise of Messaging Services Will Be the Death of Call Centers

Checkmate + Skift

As messaging services proliferate, travel brands are gaining a holistic view of customer needs and customer interactions are migrating from the call center to local operations.

2 years ago

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Traveler Values and Communication Habits in a Post-App World

Traveler Values and Communication Habits in a Post-App World

Checkmate + Skift

In the Post-App Economy, messaging services are providing companies with the ability to respond to their customers with authentic, and personalized interactions.

2 years ago

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Skift Travel Megatrend for 2016: Smart Travel Agents Adopt the Concierge Mindset

Skift Travel Megatrend for 2016: Smart Travel Agents Adopt the Concierge Mindset

Virtuoso + Skift

The travel agent of the future is focused on end-to-end customer experience, utilizing technology to forge better relationships with travelers.

2 years ago

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How Turkey Home Grew Its Facebook Presence by 3 Million Followers Last Year

How Turkey Home Grew Its Facebook Presence by 3 Million Followers Last Year

The Ministry of Culture and Tourism of Turkey + Skift

How Turkey Home utilized clever targeting, hashtag experimentation, and aspirational video content to become one of the most popular destination pages on Facebook.

2 years ago