Varsha Arora

U.S. travel reflects cautious optimism, with growing financial confidence balanced against rising costs and shifting spending behaviors.

Destinations are responding to the demands of Indian tourists, making Indian food and services a common sight in global travel hotspots.

Families are embracing travel, fueled by multi-generational trips and increased spending confidence.

The travel industry is rapidly evolving, and the State of Travel 2024 report provides comprehensive insights into the key trends and shifts shaping its future.

Direct bookings surge as travelers prefer supplier websites over OTAs. This means OTAs will need to innovate to stay competitive.

Established brands and rising Millennial and Gen Z demand are transforming India's travel landscape through authentic, immersive short-term rentals.

Day tours are a common yet growing trend, highlighting the need for diverse, immersive experiences offered at competitive prices to attract customers.

Alongside the Indian travel boom is a growing international Indian wedding market, with lucrative opportunities across the tourism ecosystem.

The upcoming Skift India Summit is just around the corner, and I'm excited to explore trends in India's booming tourism.

Younger demographics drive growth in the U.S. travel credit card market – and bank brands dominate.