Tom Lowry

Media and PR

Travel’s Super Bowl Ads Forfeit Storytelling for Star Power

Given the dearth of creative firepower on Sunday during the Super Bowl, it would not have been hard for travel companies to stand out in the crowded field of all the meh 30-second spots. That unfortunately didn't happen, with travel brands opting for the same formula of celebrity status quo that did little to inspire.
Tourism

Travel Resolutions for 2023: Top Picks From the Skift Staff

The Skift team last year wasted no time in making up for the pandemic pause, zig-zagging across the globe — for work and play. Can we top that? You bet. Check out our travel aspirations for the new year, and know that we never stop living the brand.
Hotels

Biggest Travel Innovators and Other Top Stories

In Skift top stories this week, we pick what we think are the biggest innovators in hospitality in 2022, offer disability rights advocate Tanzila Khan a column to express disappointment with Air France, and to put forward our boldest predictions for travel in 2023.
Tourism

The World Cup of Tourism by the Numbers

The World Cup final is just around the corner, and both France and Argentina are determined to seize the title. While the winner of the match will be revealed on Sunday, the real question is: How do these destinations stack up when it comes to tourism numbers?
Hotels

What If Marriott Had Bought Disney

With apologies to the legacies of founders Walt Disney and J. Willard Marriott, sometimes reimagining history can be a fun exercise, and a reminder to be grateful for how things actually turn out.