Selene Brophy

Business travel may finally return to pre-pandemic levels in 2024, and a boost in flight connectivity is helping.

Drop culture can reshape the approach to experiential loyalty for hospitality brand Ennismore — but it needs to ensure enough experiences to go around to avoid frustrating its members.

Daniel Adidwa and Phakamile Hlazo are each building multi-day travel experiences in South Africa. Their stories highlight larger themes about what's next for the sector.

American Airlines's top boss Robert Isom feels confident in the carrier's evolving distribution strategy, the most assertive of all the carriers in the Americas. But some travel agents still feel bullied.

American Airlines's top boss says the company is right to focus on underserved U.S. small cities and key international markets through its airline alliance. The airline is also considering enhancements to its frequent flyer program.

A massive survey of 18,000 travelers worldwide suggests that 2024 is shaping up to be a year when tours, activities, and experiences are decisive. Now if only marketers will catch up to reality.

'Africa for Africa' might sound cliche, but industry stakeholders think its potential as a tourism strategy has yet to be fully tapped.

Google's push to visually immersive search on its maps app may boost the discoverability of hidden-gem tours, activities, and museums.

It's the season for holiday surveys, with sentiment for exploration and unique experiences abounding.

South African Tourism Minister Patricia de Lille hosted a BRICS Tourism Ministers Meeting on Tuesday focusing on tourism recovery between the bloc of nations.