Selene Brophy

Travelers make multiple purchases in preparation for their trip, a consideration Tripadvisor believes should be noticed by marketers. The company honed in on the purchasing intent of its audience and…

Fora touts itself as a modern travel agency giving individuals, even those with zero experience, the opportunity to become a travel advisor while keeping their day job. But the potential risk has seen it up its game from a free-to-join model to a quarterly subscription offering, with in-house tech, tools and advanced training.

The White House first raised concerns that airlines and hotels weren't properly disclosing all its fees upfront. Now it's going a step further with the President calling on the industries to strip those fees.

Generative artificial intelligence has the potential to crash the sentiment pendulum of the review model, if left unchecked. Major online travel agencies would do well to act on verification and disclaimer requirements sooner rather than later.

Political unrest continues to unravel tourism recovery in Peru. Tour operators were forced to evacuate tourists and halt tours to Machu Picchu over the weekend due to ongoing violent protests…

China's moneyed travelers are becoming a sought-after segment, especially as group travel is approved again, but there will be no tailoring of products according to their needs simply because luxury travel isn't specific to its source markets.

A new report shows that as responsible travel becomes the preferred default, tour operators must carefully consider the power they wield in the experiences economy. After all, travelers are becoming much more discerning about the companies they book with.

Tour operators making a play for the growing solo travel market need to balance the flexibility of their tour offerings against the right amount of structured planning. While the traditional approach works for some, others are reinventing the solo-travel wheel.

Personalization of search is developing at lighting speed. Watch GetYourGuide co-founder Johannes Reck unpack what searching for experiences could look like over the next couple years with Skift’s Sean O’Neill from Skift's Megatrends event in New York.

G Adventures founder Bruce Poon Tip wants to bring about change, both within his company's organizational structure and across the global tourism playing field. He believes community is the route to take, as the company readies for seemingly long-overdue acquisitions.