Brazilian Airline Azul Embarks on an Unconventional Path to Recovery
All airlines are unhappy in the pandemic. But Azul is unhappy in its own way. Its strategic verve stands out.
Sean O’Neill is Skift’s Senior Hospitality Editor. Sean’s forte is reporting, and he’s broken multiple hotel industry scoops. He has also conducted 1:1 interviews on stage with the CEOs of Marriott, Hilton, IHG, Hyatt, and Wyndham.