Rashaad Jorden

Rashaad Jorden is Skift's Associate Editor/Archivist. He often delves into topics that readers turn to Ask Skift, our AI answer engine, for information. Before finding his way to Skift, he bounced around the U.S., France, Japan and UK. He greatly misses the all-you-can-eat vegetarian curry at his favorite restaurant in Japan. He is also adept at running half-marathons and, despite living in New Jersey, rues the fact he doesn't spend enough time on the Jersey Shore.

Coronavirus

Can Lifestyle Hotels Keep the Growth Streak Going?

Lifestyle hotels have become a popular place to unwind for many travelers, and hotel executives are determined to keep the coolness factors that made them an attraction. But growing pains remain, even when the pandemic goes away.