Rashaad Jorden

Rashaad often delves into topics that readers turn to Ask Skift, our AI chatbot, for information. Before finding his way to Skift, he bounced around the U.S., France, Japan and UK. He greatly misses the all-you-can-eat vegetarian curry at his favorite restaurant in Japan. He is also adept at running half-marathons and, despite living in New Jersey, rues the fact he doesn't spend enough time on the Jersey Shore.

Latest Stories

Media and PR

Four Seasons Reenacts Memorable Guest Experiences in Latest Campaign

The Four Seasons is in a fierce competition to attract the increasingly lucrative number of young travelers. So it's touting how its staff have made stays at its hotels unforgettable in an attempt to give it a leg up on its rivals.

Four Seasons Reenacts Memorable Guest Experiences in Latest Campaign

News Blog

Online Travel Agency Wheel the World to Offer Guaranteed Accessibility and Price Match

Online travel agency Wheel the World, which serves travelers with disabilities, announced on Thursday that it's offering guaranteed accessibility and price match for hotel rooms booked on its website. "We have identified those details of accessibility and the rooms that have those details,” Wheel the World CEO and co-founder Alvaro Silberstein said, adding that the…

Tourism

Gen Z Travelers Are Unimpressed by Sustainability Pitches

Today’s edition of Skift’s daily podcast looks at tourism sustainability, Cathay Pacific’s healthy return, and holograms in hotels.

Gen Z Travelers Are Unimpressed by Sustainability Pitches

Airlines

Feds Ground the JetBlue-Spirit Merger

Today’s edition of Skift’s daily podcast looks at JetBlue-Spirt challenges, Airbnb's advantages, and Air France's air and rail opportunities.

Feds Ground the JetBlue-Spirit Merger

Tourism

Asia Presents Even Steeper Challenges for Female Travel Leaders Today

Asia's failure to tackle the issues preventing women from occupying more high ranking travel positions is just one of the reasons the continent is still struggling to make a complete recovery.

Asia Presents Even Steeper Challenges for Female Travel Leaders Today

Media and PR

Hotels.com Showcases Celebrity Tips in Campaign Ditching TV Ads

While Hotels.com is sticking with the tried-and-true practice of featuring celebrities in its latest marketing effort, it's betting it doesn't need traditional TV ads to reach travelers. That new approach may not hurt the company, with a growing numbers of consumers cutting the cable cord.

Hotels.com Showcases Celebrity Tips in Campaign Ditching TV Ads

Tourism

Morocco Is Adding Surfing as Part of Its Tourism Draw

Why should Australia, Hawaii, California and Bali have all the hang-ten fun? Moroccan authorities are bullish on surf tourism significantly boosting visitor numbers, but they need to provide more financial aid to small surf camps that feel left behind to make that a reality.

Morocco Is Adding Surfing as Part of Its Tourism Draw

News Blog

Flight Attendants Union Boss Sara Nelson Being Considered for U.S. Labor Secretary Job

Sara Nelson, president of the Association of Flight Attendants-CWA, the most influential flight attendant union in the U.S., is in the running to be the U.S. Secretary of Labor. The Biden administration is vetting Nelson as well as U.S. Deputy Secretary of Labor Julie Su to head the Department of Labor once current Labor Secretary…

Tourism

How Russia’s War on Ukraine Changed Travel One Year Later

Russia's invasion of Ukraine has disrupted the travel industry in significant ways, and its impact will continue to be felt for many years. Here is Skift's look at how the war has altered the business of travel.

How Russia’s War on Ukraine Changed Travel One Year Later

Airlines

United Airlines Puts $100 Million Behind Funding Sustainable Fuel Efforts

While United Airlines' investment is a step in the right direction regarding making flying greener, the aviation industry needs to do a lot more to meet its ambitious target of net zero emissions by 2050.

United Airlines Puts $100 Million Behind Funding Sustainable Fuel Efforts