London is one of the world's most popular tourist destinations, so attracting visitors isn't really a problem. What the city needs to ensure is that locals benefit from something that can be divisive if managed incorrectly.
Over the last couple of years, rumors have been flying around that the European Union wanted to take a closer look at Google's travel tools. For now at least, that doesn't seem to be the case.
While traditional tour operators might not offer the flexibility that Lastminute.com does with its package vacations, they do have an advantage in terms of exclusivity.
Whatever happens over the next few weeks, months, and years, Brexit has brought back some unpleasant memories and risks damaging the very united tourism that the north and the south in Ireland have worked so hard to build.