Fares may ultimately be lower in 2015, but most airlines will want to use this oil savings to cover deficits in their balance sheet for as long as they can get away with it.
The WOW tourism-based Iceland hub strategy is not dissimilar from that of IcelandAir. But by staying clear of big hubs, planning for sustainable growth and keeping fares low, Mogensen has mapped-out his flight path in favorable winds.