Marisa Garcia

When you connect the dots the fact that only 12% of passengers are willing to pay for extras but over 90% of them want to enjoy them calls airline’s up-selling strategies into question.

Close ties between Hollywood and aviation date back many decades. The more recent trend of actors as formal brand ambassadors helps align the airline brand with the star’s persona. With the right selection of stars, it’s an association which can really pay off.

The flight attendants’ bright yellow coats can do double duty as a safety feature on the tarmac.

Meet the new O'Leary. Same as the old O'Leary. Not like that's a bad thing.

Technology promises to improve the passenger experience around the world, with projects ongoing in every region, but dramatic growth in Asia makes it the perfect testing ground for cutting-edge programs.

Passengers do choose what airline to fly based on network advantage. Fares too. But it is good to see any airline work to turn around a blemished image by focusing on the customer. Friendly never hurts.

By crushing passengers knees, airlines might just be shooting themselves in the foot.

We're looking forward to seeing how the various airlines price the newer, faster Wi-Fi.

Hate Selling: It's not just for your grandma's legacy airline anymore. Super-lux Etihad has joined the unbundling party.

Despite its historic hitches, the Dreamliner has plenty for airlines and passengers to like. Its manageable size is a distinct advantage.