Airbnb is finally taking a big, expensive swing into the experiences category with its launch of "Icons." The non-traditional accommodations come with a non-traditional business model – they’ll be free or low-cost to guests (but they want you to post them to your socials). And Chesky promises things will only get “crazier.”
A luxury experience could cost thousands of dollars, but the guest can still walk away feeling like they received value - or at least their definition of value.
Gone are the days when luxury meant high-end lotions and beauty treatments. Hotels are embracing "extreme wellness," which marries sleep, performance, and nutrition.