Lebawit Lily Girma

The Big Apple's post-pandemic revival is here and it's hitting all the mediums to say it in a $30 million, yearlong campaign that might just create the intense "FOMO" it's aiming to stir up in travelers far and wide.

Lawmakers and travel leaders are urging the broader travel industry to make their voices heard: this U.S.-Canada land border closure must end now. The consequences have been dire for tourism, particularly in Canada where there's been zero recovery since last year's shutdown.

If you're not vaccinated, don't sail — that's the CDC's latest recommendation on cruises anywhere in the world. For the cruise lines, it's becoming clear that the message is, if you want a fully vaccinated ship, don't sail out of Florida.

Hotel leaders can expect to juggle new roles as travel returns — namely, taking a more community-inclusive approach to management and incorporating lifestyle guest experiences on site.

It's a promising approach — partnering with an established, niche conservation group to offer trips focused on uncrowded Mediterranean villages and protected areas. And it might just work as more travelers seek "soulful" experiences away from Europe's tourist crowds.

For a state that's restricted businesses and tourism for a year, the rebound is a rapid one — particularly for a major city.

Big cruise is back, even as Florida and Texas turn cruising vaccination requirements into a political football. With industry giants eager to start making money again, it'll be a tough road ahead, from rebuilding consumer confidence to sailing to where vaccines are lagging. Is this restart premature?

Experts say Hawaii's tourism officials are making a genuine effort to build back better, but this is where the rubber meets the road: Who will tackle Hawaii's overcrowding problem? And with legislators aiming to slash Hawaii Tourism Authority's funding and authority, how will a majority domestic tourism market impact Hawaii's travel industry?

Canada's draconian restrictions will likely ease in the coming weeks, but what they'll consist of and whether a clear reopening plan will come as fast as tourism officials want remain unclear.

A destination resilience assessment survey for U.S. tourism boards is launching this summer — just as visitors return and as tourism leaders continue to examine how they can build back stronger before the next crisis hits.