How can marketers capitalize on new innovations in technology and shifts in traveler behavior to build more genuine customer loyalty and larger profits in the future?
Marriott knows that this pro-discrimination bill by Arizona lawmakers could completely undo its conventions and leisure travel business in the state, and it doesn't want to see that happen.
Airbnb is in an interesting position: These super hosts provide a good experience to guests, but they present problems when it comes to local regulations and the brand's sharing-economy-is-good-for-little-guy narrative.
Video is the closest thing to an immersive experience that marketers can deliver. Discover which travel brands have been most successful producing and distributing video and why their content resonates with viewers and customers.
Despite the popularity of Sports Illustrated's swimsuit issue among a certain set of readers, it's difficult to imagine how a handful of women in bikinis will be able to upset Betty White's position as queen of in-flight safety videos.