Gordon Smith

Airlines Editor

Covers Airlines, Airports, Passenger Experience, Loyalty

Gordon Smith is Airlines Editor at Skift and Editor at Airline Weekly. He’s covered the industry for more than 15 years across television, print, and digital platforms. Since joining Skift in January 2024, he has interviewed more than 20 airline CEOs, often helping make headlines along the way. Send stories/tips via Signal: smithgme.01

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Will United’s Loyal Customers Shield it From a Downturn?

Brand loyal. Brand loyal. Brand loyal. Say that 31 times. Then again? You don’t need to. United already did. No kidding. In its Q1 earnings call last week, United repeated the phrase over and over, keen to underscore one of its chief arguments: That it is winning with travelers who care about more than just price. In this week's feature story, we crunch through the commentary from Kirby and Co.