Gordon Smith

Airlines Editor

Covers Airlines, Airports, Passenger Experience, Loyalty

Gordon Smith is Airlines Editor at Skift and Editor at Airline Weekly. He’s covered the industry for more than 15 years across television, print, and digital platforms. Since joining Skift in January 2024, he has interviewed more than 20 airline CEOs, often helping make headlines along the way. Send stories/tips via Signal: smithgme.01

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Allegiant’s Unique LCC Story

Allegiant earned a +9% operating margin in Q1 2025. That seems downright triumphant compared to Southwest’s figure of -2%, Frontier’s -5%, or JetBlue’s -8%, but context is key. In 2019, Allegiant’s operating margin in the first quarter was 20%. In other words, it’s performing 11 points worse today, a drop repeated at most of its LCC peers. In this week's feature story, we ask what's going on.
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Cheer in a Time of Fear: Why Lufthansa Feels So Optimistic

Heavy first quarter losses. A tariff war that threatens global commerce. Signs of softening in the all-important transatlantic market. Surely the Lufthansa Group must be worried? On the contrary, despite the rather nasty $932m Q1 net loss it reported last week, bosses at the European aviation powerhouse struck a decidedly upbeat tone. In this week's feature story, we ask if this optimism is justified.