Dennis Schaal

Dennis Schaal is Skift’s Founding Editor and Executive Editor. Dennis has been a reporter focusing on online travel and short-term rentals for more than two decades at Skift, Tnooz, USA Today, and Travel Weekly. He is well-known for tough one-on-one interviews on stage at Skift events, including with the CEOs and top execs of Expedia, Uber, Booking Holdings, Priceline, Kayak, Hopper, and more.

What Will Tripadvisor Look for In Its Next CEO?

If the revamped Tripadvisor Plus turns out to be a flop — and it very well could be — don't put all of the blame on CEO Steve Kaufer. The board of the Liberty Tripadvisor-controlled company went along with the plan, despite obvious rate parity issues, every step of the way. Kaufer's successor will inherit the challenges.