Three of the named entities involved in the takeover bid for Starwood don't have much experience in the hotel business, but that won't keep them from buying Starwood.
Even though most of Generation Z is still in school, smart hospitality brands are already marketing to this highly influential group of future hotel guests to generate loyalty.
It only makes sense that extended stay properties with full kitchens would catch on to this growing food trend. The challenge is getting it from the cities where it flourishes to the exurbs where extended stay properties are more popular.