The Marriott-Starwood deal is much more than putting on a fresh coat of paint and moving on with business as usual. The integration process will likely take years, and franchisees can thank booking sites for their large role in that difficulty.
Money can't buy priceless memories, but it can buy everything that leads to them. Travel rather than material possessions is the new luxury for affluent travelers who want an experience that takes them further than their living room sofas.
Thinking about business and leisure travelers as polar opposite groups doesn't benefit anyone anymore and never really did. Both traveler types want the human touch, convenience and of course a few creature comforts during their trips.
Google Maps needed a serious refresh to remain relevant not just in mapping, but also in reviews as travelers look for fresher content that's visually stimulating and easily navigable.