11 Digital Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>Truly a five star and all-thumbs up performance from the Skift Global Forum: Video: Understanding the Science and Art of Online User Reviews

>>From Skift’s new trends report, “The State of Mobile Booking 2016:” The Winner of the App Vs. Browser Debate Is Both

>>Faster in-flight Wi-Fi is on the way:  Interview: The Future of Truly High-Speed In-Flight Wi-Fi

>>If cruise lines have any change of attracting millennials en masse, it starts with high-speed Wi-Fi: How Fast Is the ‘Fastest Internet at Sea?’

>>Expedia’s purchase of HomeAway sets the stage for big moves in the online booking sector: Video: Shake-Up in the Online Booking World

>>Unfortunately for flyers, affordable aircraft-wide broadband Internet access is still at least a decade away: Gogo CEO Says Better In-Flight Internet Is Almost Here

>>Booking.com is telegraphing the fact that it is open to participate in Book on Google: Priceline Group Leaves Door Open for Booking Through Google

>>Booking.com wants to change the narrative: The Untold Story of Booking.com’s Growth in 21 Million Rooms

>>This week’s latest roundup of travel industry digital marketing news, all in one place: Digital Travel Marketing This Week: Luxury Resorts and the Urge to Unplug

>>It isn’t hard to imagine Expedia adding GetYourGuide to its portfolio: GetYourGuide Gets a Historic $50 Million Funding Round in Tours and Activities

>>Google Maps needed a serious refresh to remain relevant: Google Maps’ Local Guides Program Brings Community Focus to Traveler Reviews