Hilton's CEO's statements that the chain achieved three key goals in negotiations with major online travel agencies show that the parties' standard ways of doing business are evolving. If Nassetta's statements are to be believed, then Hilton won some tools for improving its economic position and winning back some direct traffic.
Hyatt is an early adopter of a new form of customer service for hotels: using Facebook Messenger to connect with guests, because in today's world, the key to being relevant is engaging with consumers on the platforms they are using.
With record occupancy levels, Hilton Worldwide believes it is in a position to address what it views as unacceptable cancellation levels even after instituting a a more stringent policy at the beginning of the year.
With all the flurry of commotion that comes with Marriott's deal for Starwood is concern for hotel owners in marketplaces that may be overpopulated with brands and properties all flying under the same flag and competing for guest loyalty.
CEO Arne Sorenson writes a letter to Marriott employees, laying out the compelling reasons for the merger and assuring them that the integration will go as smoothly as possible.
Starwood may be in play right now, but that doesn't mean it's not in a position to make a move. Smart play by the brand to pick up property in need of some real management.