Testing NFC opens some possibilities, but any system that requires participants to buy new hardware, as opposed to using their existing device, faces adoption hurdles.
Becoming aware of flyers' purchasing habits helps airlines optimize their offerings and timing, all in hopes of convincing more flyers to indulge in a drink, snack, or blanket.
Southwest is flying to destinations in the Bahamas, Jamaica, Aruba and Mexico where there is plenty of competition, but the carrier believes that it has plenty of room to grow in these new international destinations and it will undoubtedly shake things up for its rivals.