Airline News

The thousands of screens on aircraft, either built-in or brought onboard, offer advertisers and brand partners many ways to reach consumers. With connectivity and advanced IFE systems gathering user data, the skies offer limitless possibilities for targeted campaigns and direct sales.

United’s tracks moving forward could run along the lines of the Amtrak model; not aspiring to compete with global airlines on design, passenger comfort, and perks. If the kinks are taken out of the system, staff unity is achieved, fares are competitive, and United becomes more efficient, U.S. passengers might not mind.

As these unbundled programs take hold in the industry, affecting how reservation systems structure fare data, it will be very difficult to bundle them up again. We expect this trend to continue and become the new normal around the world.

Facebook is improving its video offerings which helps programs like Hartsfield-Jackson's and it also adds another dimension to the question of how to best reach travelers with personalized and targeted content.

International travelers may be in for some tighter security at the nation's checkpoints.

When you connect the dots the fact that only 12% of passengers are willing to pay for extras but over 90% of them want to enjoy them calls airline’s up-selling strategies into question.

Balancing the interests of the airline and the needs of the passengers who fly it every day leaves little room for error on the PR side.

That Smisek would go, effective immediately, based on the curious Federal case of the Chairman's Flight and not the botched United-Continental merger speaks volumes about the state of U.S. aviation.

Now that airlines are making money again, they're fighting for business from corporate travel agents.

Close ties between Hollywood and aviation date back many decades. The more recent trend of actors as formal brand ambassadors helps align the airline brand with the star’s persona. With the right selection of stars, it’s an association which can really pay off.