Airline News

Is the revamped tax code a "gift for hard-working Americans" as President Trump declared, or just a gift for corporations already reaping record profits? For now, travel executives seem way more excited than the general public.

Most high-value customers choose airlines based on two factors — price and schedule. But on the margins, airlines like to use marketing strategies to attract customers. Maybe Virgin Atlantic's outdoor igloo at London Heathrow will help it win some new fans.

American Airlines’ partnership with Casper is a clear example of how legacy travel brands are going further with their amenities and the curated experiences they’re offering.

Like many airlines, Lufthansa worries that other companies could disrupt parts of its business like Netflix did with movies. To prevent that, it has launched a data-based offensive.

This week in aviation, Spirit named its next CEO. We also took a long look at the business of airport lounges and wondered why American still uses paper vouchers for free flights.

Other airlines say they're adapting to what younger travelers want. But not all of them actually do it. Delta seems to be ahead of many of its competitors. And that's a good thing.

Built-in maps of airport terminals are certainly useful for iPhone users. But this new feature has a long way to go in terms of airports included and the granularity of information available, before it becomes a mainstay for frequent travelers.

Other airlines say they're adapting to what younger travelers want. But not all of them actually do it. Delta seems to be ahead of many of its competitors. And that's a good thing.

American Airlines wants to be known as a customer-friendly company. But the airline still doesn't make it easy for customers to redeem vouchers for flights. That needs to change soon.

We think 2018 is setting up to be a solid year for growth in travel, despite lingering uncertainty over the direction of economic, foreign, and political policies around the world. Subscribe to Skift Research to learn more.