Airline News

Wellness has long been an important part of the travel experience, but it has just recently exploded as a full-fledged trend. Travel industry stakeholders looking to attract wellness-minded consumers need to understand what wellness tourism means today in order to successfully find a place within it.

Airlines know passengers care about the environment, so they're all ready with talking points to provide their sustainability bonafides. But many are changing little about their strategies.

There are floors full of marketing folks and techies at Expedia, Booking.com, United, and American Airlines who are measuring whether consumers click faster on the yellow button or the red banner. Can airline websites afford to be cheerleader, confidante, and payment processor simultaneously? Very doubtful.

This week in aviation, after 48 years, Southwest Airlines is considering adding a different aircraft type. Meanwhile, JetBlue is focusing more on its Caribbean and Latin American flights as the company prepares to leave Mexico City.

Don't read too much into this. It is probably more symbolic than anything else. For a long time, U.S. airlines have had little interest in cities other than Havana.

Southwest Airlines always is hesitant to mess with its secret sauce. But it's a gigantic airline, and it might benefit from operating more than one aircraft type.

Well, well, well, who was expecting that? Not only did Norwegian beat stock market expectations on profitability, it announced details for its long-awaited joint venture and teased plans about a bold new direction.

Boeing said Wednesday it expects regulators in some countries soon will approve its fixes to the 737 Max program. We've heard this before. But indications seem to suggest Boeing is close this time.

In today’s marketplace, it’s not enough for an airline to simply have an app. Cutting-edge functionality, efficient tools and, yes, fun bells and whistles are needed to engender consumer loyalty and drive increased revenue. The new app from Singapore Airlines ticks all the boxes and provides a new model for the industry.

New deals mean that offline and online travel agencies will more quickly and commonly see richly descriptive details about what any given airfare includes, such as facts about legroom and photos of premium class seats. But don't hold your breath in anticipation. Travel sellers have to wait another five years before next-gen selling will become the norm for agents.