Can ASEAN nations lure tourists and keep their soul?


Skift Take

The 10 nations of ASEAN are increasingly tourism dependent, and need common policies and branding to continue building up in a sustainable way, and stay away from bad examples in parts of Thailand and Cambodia.

Promoting ASEAN as a single tourist destination is indeed part of the region’s roadmap and aside from allowing visitors to travel throughout the region using a single visa in the future, initiatives