Seibu Prince to Buy Ace Hotel Parent for $90 Million

Key Points

• Seibu Prince Hotels Worldwide is acquiring Ace Group International, parent of Ace Hotel and Atelier Ace, for $90 million.
• The deal follows Ace’s failed sale to Sortis Holdings and aims to leverage Seibu Prince’s broader loyalty and distribution network.
• This acquisition is part of a larger industry trend of consolidating lifestyle hotel brands, but represents a rare eastward capital flow.

Summary

Seibu Prince Hotels Worldwide has agreed to acquire Ace Group International, which includes Ace Hotel and its creative arm Atelier Ace, for $90 million. The combined company will have 94 hotels and plans further expansion, with Ace retaining brand independence within Seibu Prince’s hotel division. This move gives Ace access to Seibu Prince’s global loyalty and distribution infrastructure, follows a previously failed sale, and marks a notable eastward acquisition in the ongoing consolidation of lifestyle hotel brands.