Can Sweden Remain a Summer Refuge as Extreme Heatwaves Spread North?
Photo Credit: Stockholm, Sweden, which was hit by heatwaves recently. Ana Bórquez / Ana Bórquez
Skift Take
For travel businesses, the opportunity lies in promoting nature and outdoor activities while preparing for long-term climate risks that could reshape demand.
Record-breaking heatwaves in Sweden, Norway and Finland this summer showed how climate change could reshape even the world’s northernmost destinations.
But Sweden’s tourism chief says the impact on tourism has so far been minimal.
For two weeks in July, temperatures across parts of Scandinavia exceeded 30 degrees Celsius (86 degrees Fahrenheit), far higher than seasonal norms.
Researchers at World Weather Attribution concluded the heatwave was at least 10 times more likely due to climate change. It was also around 2 degrees Celsius hotter than it otherwise would have been.
