Uber Launches ‘Women Drivers’ Option in Saudi Arabia

Key Points

• Uber has launched a 'Women Drivers' feature in Saudi Arabia, allowing female riders to request female drivers.
• The initiative aims to boost safety perceptions and economic opportunities for women in the conservative kingdom.
• Saudi Arabia has made several reforms to increase women's freedoms and is actively working to attract more female travelers.

Summary

Uber has introduced a new 'Women Drivers' option in Saudi Arabia, enabling female passengers to be matched exclusively with female drivers, mirroring the standard UberX service in price and function. This move is part of broader efforts to enhance women's safety, expand economic opportunities, and improve the country's appeal to female travelers. Saudi Arabia has implemented multiple reforms in recent years to increase women's freedoms and continues to address perceptions around safety for women, especially as it seeks to attract more female tourists.