Amadeus Acquires ForwardKeys to Expand Travel Data Analytics: SCOOP

May 15th, 2025 at 12:32 PM EDT

Photo Credit: Pictured: Luis Maroto, president and CEO of Amadeus Amadeus

Skift Take

Amadeus views acquisitions as a strategy for tech innovation. This is the third deal the company has announced since the start of 2024.

Amadeus has acquired travel data analytics firm ForwardKeys, the company confirmed Thursday.

ForwardKeys recently updated the logo on its website to include the phrase “An Amadeus company.”

Amadeus paid $17.4 million (€15.3 million) for the company, which had about 100 employees, according to a document filed with the Spanish government. Additional financial terms were not disclosed.

“This acquisition will enable our expansion in travel intelligence, thanks to great portfolio and customer complementarity," an Amadeus spokesperson

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