H World’s Ji Hotels: This Chinese Brand Is Heading to Saudi and UAE
Photo Credit: The outside of a Ji Hotel property H World International
Skift Take
Chinese brand Ji Hotels wants to expand outside its home land, starting with the Middle East.
As Chinese travel into the Middle East continues to increase, one of the country's largest hotel operators sees an opportunity. While it's not as commonly known in the West, H World is a giant in the hotel industry, with around 9,300 hotels and close to one million rooms across the world.
In China, one of H World's biggest brands is Ji Hotels, an economy line in around 2,000 locations across 31 provinces. Now Ji Hotels will be pushing heavily into the UAE and Saudi Arabia.
"We are bringing successful Chinese brands out of the China and into the rest of the w
