Disney Theme Parks: Strong Attendance But Signs of a Reset
Photo Credit: Walt Disney World. Source: Pixabay Pixabay / stinne24
Skift Take
Theme park attendance is normalizing after record highs, but Disney eyes cruises as a major growth area with heavy investment planned.
Disney's executives said Tuesday they see strong attendance at the company's theme parks but that the attendance numbers marked a slowdown from recent highs.
In the last months of last year, the parks set all-time records, and now a reset is underway.
"In terms of attendance, what we're basically communicating is relative to the post-COVID highs, things are tending to normalize," said CEO Bob Iger. "We still see in the bookings … as we look ahead … [signs that] indicate healthy growth in the business. So we still
