This New Dubai Hotel Will 'Bio-Hack' You For $500 a Night
Skift Take
Ginger shots in the mini bar and IV injections with breakfast - Dubai's new Siro One Za'abeel wants to make bio-hacking more luxurious.
The company behind Dubai's pair of Atlantis resorts has opened its first hotel intended purely for the fitness crowd. Kerzner's new Siro hotel is located alongside the group's latest One&Only hotel, both located in a skyscraper complex called One Za'abeel.
Siro was first unveiled by the Bahamas-born resort operator in 2021, pitched as Kerzner's answer to the growing demand for wellness within travel. The brand was announced with a Montenegro property planned to open in 2023, which has since been delayed.
Siro One Za'abeel in Dubai is therefore the showcase for this experimental new brand, described by Kerzner CEO Philippe Z
