Skift Take
India's distinction as the world's most populous nation resonates with a growing desire among its people to travel more.
The new Skift Research report, India on the Move: A Traveler Survey, captures the spirit of a nation in motion, where its status as the world's most populous country aligns with a surging desire among its people to explore new horizons.
To gain insights into these evolving travel patterns, we undertook a comprehensive survey, engaging directly with Indian consumers. Our aim was to uncover their travel preferences, motivations, and expectations, with the resulting revelations holding substantial value for businesses and industry professionals aiming to tap into the thriving Indian travel market.
Within this report, we delve into distinct stages of