Brand USA and ESPN team up for campaign promoting sports tourism
Skift Take
Baseball and American football hold little draw for foreigners in comparison to the magnitude of travel driven by soccer fans, but the campaign does mark Brand USA’s commitment to becoming a complete resource.
The tourism marketing body for the United States of America, Brand USA, has joined forces with ESPN to produce an online sports calendar explaining which cities are hosting which sporting events.
Housed on the Discover America website, the calendar aims to make it easier for tourists to plan their holidays accordingly around certain sporting events and teams.
Included in the partnership along with the media campaign is a game which enables users to find out more about US sports and find a team to follow. A selection of bespoke branded videos will also feature to highlight each State’s sport and sports tourism highlights.
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