The Travel Corporation Consolidates Its 6 Brands Under Single Loyalty Program

The Travel Corporation has merged its six brands into one Global Tour Rewards program, with brand awareness behind this seemingly vanilla approach to loyalty. Trafalgar, Insight Vacations, Luxury Gold, Costsaver, Brendan Vacations, and Contiki are now aligned under one rewards program. 

All very different brands appealing to unique travel customer bases, but now offering the same benefits. It includes a five percent discount on tours, that can be used with existing deals such as group tour discounts. Customers will also enjoy exclusive access to new trips and member-only events. And a final benefit is listed as special recognition from Travel Directors during their next trip. 

While some travellers might value the guaranteed five percent discount, does a special nod on a trip count as a benefit? It certainly doesn't, if it's only lip service.

Melissa Da Silva, President of TTC Tour Brands North America, who has been looking after the brands for the past 10 years said, "Our goal is to