Renewed Family Travel Tests Flexibility of Travel Businesses
Photo Credit: A family enjoys a vacation on the beach. Skift/Pixabay / Lecreusois
Skift Take
With several weeks of summer still left, having a family vacation is still a possibility. But parents traveling with kids are getting smarter about how they're spending their money. If the industry wants to attract this billion dollar sector, appealing to their kids is the smart way to go.
After a year and a half of lockdowns, virtual schools, canceled family reunions, and avoiding crowds, trends show the easing of some travel restrictions is allowing more families to venture out for a much-needed summer vacation.
This is good news for the travel and tourism industries with U.S. family travel alone traditionally generating billions of dollars in revenue.
"Family travel is one of the biggest segments of the tourism industry with 100 million Americans planning to enjoy a holiday with their loved ones in the summer months and 70 percent of U.S. families ‘very likely’ to have one in the next year," said the 2020-2021 Family Travel Statistics published by the UK's Condor Ferries, offering ferry services to passengers and vehicles in the UK and France.
"The number of families taking time away together are expected to rise to 376 million trips annually by 2022," the Condor statistics said.
Trends show the pandemic and the rise of the Delta variant are in
