Carmakers Rejigger Urban Travel Plans With New Ridehailing Strategies
Photo Credit: Ridehailing company Havn uses a fleet of Jaguar I-Pace electric vehicles. Havn
Skift Take
With big car companies rethinking their plans for ridehailing platforms, it looks like Uber's grasp will only get stronger.
Jaguar Land Rover has sold a majority stake in its ridehailing division Havn to chauffeur service Blacklane, signaling the latest U-turn by a car manufacturer in the urban travel space that sought big upsides with corporate travelers.
Havn was launched by Studio 107, a division of InMotion Ventures, Jaguar Land Rover’s venture capital and mobility services arm, in March last year. InMotion has also invested in Lyft, among other startups.
But now Jaguar Land Rover joins rivals BMW, Daimler and Ford in having to rethink how it can tap into the lucrative urban travel sector.
Putting the Brakes On
In February 2019, BMW and Daimler teamed up to invest $1.2 billion in Your Now, a collection of mobili
