U.S. Travelers Flock to Leisure Market Hotels During Thanksgiving Holiday Week
Photo Credit: Leisure markets like Moab, Utah, near Arches National Park (pictured) are on track to see the highest hotel occupancy rates during Thanksgiving. Wikimedia / Greg Tally
Skift Take
A few leisure markets on track to have higher hotel occupancy rates during Thanksgiving are no reason for the travel industry to celebrate.
U.S. travelers, despite rising coronavirus case counts, aren’t shying away from booking a hotel stay in select leisure markets during the Thanksgiving holiday week.
The U.S. Centers for Disease Control and Prevention warned Americans last week to avoid travel during Thanksgiving to avoid further spread of the virus at a time when case counts hit new record highs on nearly a daily basis. But the CDC’s caution isn’t reflected in hotel occupancy rates in markets near beaches, national parks, and ski slopes.
“Drive-to, leisure travel, and warm weather are the three key drivers of travel right now,” said American
