Hertz’s $2.3 billion Thrifty integration process starts
Photo Credit: Flickr.com / by Atomic Taco
Skift Take
The merger of the business traveler car rental brand withe the leisure-weekend car rental brand will be keenly followed as the macro trends favor the merger of the two historically distinct markets.
Three weeks after Hertz Global Holdings Inc. completed its $87.50-a-share $2.3 billion acquisition of Tulsa's Dollar Thrifty Automotive Group Inc., the process of integrating the two companies has begun, company executives said.
Teams comprised of equal numbers of Hertz and Dollar Thrifty employees are examining the best and most efficient ways to combine eight divisions of the two companies over the next six months, officials said.
"We're making sure there is a lead for each area -- operations, fleet, IT (information technology), marketing and sales, finance, communications, HR (human resources) and legal," said Hertz spokesman Richard Broome.
Another team of Hertz properties and real estate executives is evaluating Dollar Thrifty's three company-owned buildings at 5310 E. 31st St. against Hertz's owned and leased facilities in Oklahoma City, where the Park Ridge, N.J.-based rental car firm has a regional operations center employing 1,700 people.
Hertz employs 24,000 peopl
