How Abu Dhabi is Approaching Meetings and Events in 2020
Skift Take
As event planners transition to experience designers, destination selection will be an asset to delivering better meetings and events in 2020. Innovation, collaboration, and sustainability are key trends; a forward-thinking destination will be an important partner for delivering on growing attendee expectations.
[caption id="attachment_212320" align="alignright" width="240"] Download your copy of Skift Megatrends 2020[/caption]
We recently released our annual travel industry trends forecast, Skift Megatrends 2020. You can read about each of the trends on Skift, or download a copy of our magazine here.
A clear trend defining 2020 is the transition from events to experiences. Yet according to EventMB, 67 percent of event professionals still struggle to clearly define “event experiences.”
The experience design requirement has landed on the industry with little preparation or support available. And the truth is, some events start with the handicap of poor destination selection — a vital component in the experience mix. It can be close to impossible to impress today’s attendees with a destination that does not do its part in delivering on the overall event experience. We sat down with Ali Hassan Al Shaiba, acting executive director, tourism sector, of
the Department of Culture and
