Airlines Put on a Green Front and 7 Other Top Aviation Stories This Week
Photo Credit: KLM Airline unveiled its environmentally friendly Fly Responsibly campaign this summer. More airlines are trying to project a greener image to travelers. KLM Airline
Skift Take
This week in aviation, airline executives spin their businesses as environmentally sustainable in an age when travelers are becoming more conscious of pollution. Meanwhile, we take a look at airlines' struggle to sell travel-related products.
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Airlines Care Less About the Environment Than They Lead You to Believe: Airlines know passengers care about the environment, so they’re all ready with talking points to provide their sustainability bonafides. But many are changing little about their strategies.
Why Are Airline Websites So Bad at Inspiring Travel? There are floors full of marketing folks and techies at Expedia, Booking.com, United, and American Airlines who are measuring whether consumers cli
