Skift Take
This week in hospitality, don't miss our deep dive into the struggles hotel owners face with budget chain Oyo. Going back, we take a look at the company's startup six years ago and its strategy to make a profit.
Budget Chain Oyo Can Be a Nightmare for U.S. Hotel Operators Despite Its Hype: Oyo has a hype machine to rival any brand. But beneath all of the disruption, some hotel owners complain its technology is unstable and lacks functionality, leaving them to clean up the mess. Growth for growth’s sake may seem great for a unicorn-like valuation, but the hotel chain will need to grapple with flaws in its business model that can’t keep pace.
An In-Depth Look at Hotel Chain Oyo’s Financials and Strategy: New Skift Research: Oyo promises a new type of hotel company. It’s an asset-light brand that seeks to connect the global long tail of mom-and-pop hotels through its tech and distribution platform. But can it live up to the hype? Skift Research dives deep into Oyoâ€