Asian Metasearch Reimagines a New Future

Google’s resolute march into travel, along with increased pressure on online travel agencies to reform their “lowest-price” tactics, is making its mark in Asia. Metasearch companies are quickly realizing they will become roadkill unless they have a road map to transform their model, as the traditional search-and-refer game will no longer do. Line Travel Japan says it's leading the charge as the first metasearch to offer a points-based loyalty system, which may be true at least in Asia. But how many can do that? Such a program costs money to run. Line Travel Japan has the scale, and it can overcome financial and u