Audi's Silvercar Launches New Car Rental Loyalty Program
Skift Take
Silvercar's new loyalty program is a good incentive for both current and prospective customers to try out the service. It also may be a shot in the arm to a plateauing company.
Silvercar, the premium car rental service that only rents Audis, is formally launching a loyalty program. Until now, the car rental service, founded in 2012 and operated out of around two dozen airports, hasn't used any sort of loyalty program to retain customers.
Called Premium Rewards, the new loyalty program uses a revenue-based model to simply give passengers one point per dollar spent on the rental of a vehicle (exclusive of fees and taxes). On later bookings, passengers can use those points for eit
